A common pitfall you should definitely avoid is copying others.
Instead of being preoccupied with your competition, you should focus on your own marketing ideas.
In this article, you will find some excellent points on how to build trust and attract clients.

You had trouble sleeping again last night.

Up until the time you got into bed, you were looking at their Twitter feed, their Facebook page, and their website.

It’s your competitor.

You’re completely preoccupied with everything they do … and for a seemingly good reason. Their customer base seems to keep growing and they keep expanding their offerings, while you’re just trying to keep your head above water.

You constantly ask yourself:

“What will it take for my business to be viewed like theirs?

How do you get someone to trust you?

When you create a variety of content that helps your prospects with the issues they struggle with, the most important thing to remember is:

Information does not equal content.

If someone could find what you create on Wikipedia or your competitor’s blog, your content will not be the type that builds trust over time.

Read the entire article here: Copyblogger