While Facebook and Twitter are the most popular social media platforms, they were not designed for professionals.
LinkedIn, on the other hand, is strictly for business.
You may not get so many likes, but there are job opportunities in there.
This post will show you how to grab them.
1. Compel clients to read your profile with your headline
If your headline is something like:
“Jane Doe, independent business owner” or “Bob Smith, freelance writer,”
the client won’t find you on a search or read your profile. Neither of these headlines is informative or engaging. “Independent business owner” doesn’t even tell the prospect that the person is a freelancer, and “freelance writer” is too vague.
4. Tell clients what to do
Include a call to action in your summary and again later in your profile. A call to action tells clients what you want them to do, for example, call or email, visit your website, connect on LinkedIn, or any combination of these.
6. Make it easy to find you
Use keywords in your headline, summary, and throughout your profile so that you’ll turn up more often on search results. Also include a list of keywords under additional information.
On LinkedIn, people often look for keywords related to titles, so use keywords like: “freelancer” instead “freelance services”
Read the entire article at Freelancers Union