If you decide to put some effort and set up a business Facebook page, make sure you’ll get the results you want.
The following article will help you determine whether you need a Facebook page or not and if you do, how to make it work to your benefit, avoiding common pitfalls.
First, who are you targeting?
Just like it’s important to decide who you’re really targeting when blogging about design, you need to make sure you’re targeting the right people when building a Facebook page for your design business.
If you post amazing advanced tutorial or inspirational work, guess who you’re going to attract…
If you’re a full-time freelancer and invite all your clients to “like” your Facebook page, odds are you won’t have tens of thousands of likes anytime soon.
Or possibly ever.
So take time to really weigh the importance of a Facebook page for your design business.
Read the full post on: Millo.co