Every time you have a hard time to choose between 2 or 3 products or services, it’s because they’re not identical. Otherwise, you would have chosen the cheapest one.
Being different and offering something unique makes it more difficult for prospects to compare your services and rates to those of your competitors.
It’s as simple as that!
You don’t want the comparison to be simple and you definitely don’t want the decision to be based on price.
Rather, you want prospective clients to see you as the only viable option for their unique bundle of needs and preferences. Either they hire you, or they get nothing – no reasonable alternatives exist.
Don’t be generic.
If you describe yourself as simply “graphic artist” or “marketing consultant” or “law firm,” you are inviting prospects to use price as the differentiator.
Read the entire article here: Freelancers Union