I have a neighbor, I still have no idea what exactly his job is.
Every time I ask I end up more confused than before.
I don’t know if his profession is so complicated or if he’s unable to describe it with simple words, what I know for sure is I will never recommend him to anybody.
This article will help you avoid my neighbor’s mistake.
When it comes to getting enough of the clients we want, most of us professional service providers are too focused on proving how capable we are and not focused enough on getting recommended in the first place.
Just help others understand and remember what you do.
Don’t say: “I’m a human capital development expert with a 20-year track record of helping Fortune 500 companies increase employee productivity through world class internal communication documents.”
Read the entire article here: Freelancers Union