Many business owners and service based freelancers, make this huge mistake.
They don’t listen to their clients. They are so excited about their services and products, that they don’t pay much attention to their prospects’ needs and desires.
You cannot run a successful business if you offer something nobody wants or if you don’t know how to make your products or services appealing to the right audience!
Read this article to learn more about the secret power of empathy in business.

“A lot of established brands have a brand identity document where everything is laid out in stone. Everything from the tone of voice to the colors they use are there so they can go back to that bible when they want to communicate with their customers for a new purpose.”

How to Include Empathic Design in Visuals

Color can inspire a range of emotions.

Powerful photographs speak to the primal part of most people, particularly ones that include faces.

Language is a critical element in empathic design.

Typography is a subtle force that makes a big impact.



Read the full article at FreshBooks Blog