Being a freelancer is a full-time occupation.
Even when you are not overbooked with client work it doesn’t mean you don’t have things to do.
Actually, when business is slow, you have the opportunity to work on personal projects and tasks you’re constantly putting off, which will bring you more clients in the future.
It is often the first thing that is cut when times are tough, but realistically marketing should receive even greater focus when things are slow. Increasing your visibility while your competition is decreasing theirs makes you poised to capture an even larger market share when things begin to recover.
Social media is an excellent area to focus your attention when business is slow. It is an inexpensive way to connect with a much larger audience than would normally be available through traditional media.
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