December holidays is a great opportunity to thank your clients and show them that you’re feeling grateful.
But, which is the best way to do it?
Should you send just a holiday card or buy an expensive present?
Should you include every one in your list, even the clients who gave you a hard time or those who don’t celebrate Christmas?
And how much is a reasonable price for a client gift?
Reading this helpful article you’ll learn the rules of holiday client gift-giving.
Who should you buy gifts for?
Before you start going on a spending spree, take a couple of minutes to decide whether or not you should, in-fact, buy your client’s presents. I understand that you want to thank your clients, but that doesn’t necessarily mean that they deserve a gift. In fact, a handwritten note or holiday card may suffice.
Don’t forget to consider their beliefs. Some clients may not celebrate Christmas, but, they still accept gifts. It is also, possibly worth noting that most major religions have some sort of holiday or ceremony in December so a remembrance gift for that particular may be a thoughtful gesture.
As Bruce Bachenheimer, director of the Entrepreneurship Lab at Pace University, explains; “If you’re rolling out the red carpet for a customer, they’re going to assume you have incredibly high margins to do all that spending. They’re going to think, ‘Oh, he’s overcharging everyone — including me — in order to afford all this.’”
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