Educating people is the smartest way to turn them into future clients.
Actually, this is the reason blogging is so popular. It’s one of the most successful marketing tactics, that most companies, entrepreneurs and freelancers are taking advantage of.
In this great article, Brian Clark, founder of Copyblogger, explains why smart selling is empowering people to make the right decision.
Once someone imagines buying from you, they’ve made a mental commitment.
The size of that commitment will depend on how well your content resonates with that particular individual, but it’s a commitment nonetheless.
And at that point, it’s a commitment voluntarily made, without any overt request on your part.
When you come rushing out of the gate selling, it’s easy for people to resist. But when you establish yourself as a teacher who people have bonded with, it gets much harder to say no by the time the transaction is proposed.
Read the entire article here: Copyblogger