A huge mistake a lot of professionals and business owners make: they expect too much from their (poor designed) website.
They think that all they have to do is set it up and then it will automatically start selling their services or products to hundreds or thousands of clients.
I stumble upon so many horrible websites that aren’t only ineffective but they’re actually sabotaging the professionals and companies they’re representing.
Instead of worrying about SEO, you should first pay attention to some basic points this article outlines clearly.
It still makes me wonder why some businesses hide so well essential information, as mentioned in #4!
3. Lacks content
Your customers have a problem. And they’re turning to your website to help them solve said-problem. That’s why your website needs to contain fresh and valuable content that answers real-life questions.
In short, start a blog and keep writing awesome content. This will also help boost your SEO and content marketing efforts.
4. Hides essential information
Besides looking for information that will make their lives better, if customers are looking for your specific business, they want to easily locate information like:
The address of your business. If you have a brick and mortar business, include a map link.
Contact information, specifically a phone number and email address.
You’d be surprised at how many businesses still don’t have this information on their websites.
8. It’s annoying and cluttered
Believe it or not, that are still businesses that insist on having websites that have music or videos play automatically once your enter the site. Even worse, these sites are also full of banner ads, bright colors, and flashy text. These sites are just plain annoying and end-up slowing the page down because it’s so cluttered.
Read the entire article here: Due