The most common mistake, yet a huge one, is to choose the wrong name for your company.

If you’re just starting out, you’ll get some precious advice on branding by reading this article.
David Tendrich points out the importance of focusing on what your clients perceive from your branding instead of what simply resonates with you.
This is a basic rule of marketing.

Look at all of your branding and marketing from top to bottom with this question in mind, “What benefit is this communicating to my customers?”

If you’re going to name your company something creative (which is a great way to go, don’t get me wrong), make sure you think about how it will impact the customer. Think about what they’ll perceive from it instead of just what you like.

Analyze EVERY part of your brand, from your colors to the area code of your phone number.

Read the full post at:  Millo