In the age of social media, many have forgotten how to cold call to hook-in new leads and acquire new business. This is an excellent article that covers how to add cold calling to your sales funnel.
Realize you’re not really cold calling.
If you want to learn how to cold call your way to new business as a freelancer you have to realize that you’re not really cold calling. At least not in the traditional sense.
“It’s one thing if you’re a mechanic and you’re calling people to see if they need an oil change,” says George Cuevas, freelancer and founder of CollabMiami. In this case, it’s a yes or no answer. “It’s not really as straightforward when you’re a freelancer,” adds Cuevas.
Cuevas suggests finding some sort of connection that can lead you to the person you want to talk to. Maybe that means meeting someone at a networking event or doing some research on LinkedIn. From there, build a relationship and see if you can connect with the person you need to talk to about freelancing.
Think of it as collaborating, not selling.
As a business owner, I’m constantly getting terrible cold calls and emails from freelancers who want to work with me. They usually start off by saying, “Hey, we noticed this thing on your website sucks. I’d love to fix it for you.”
Needless to say, those get trashed.
Properly learning how to cold call as a freelancer is a lot more about collaboration than traditional sales. A simple conversation that states how much you like a company and would be interested in finding a way to collaborate can work wonders when trying to cold call your way to new business.
Read the rest of the article here: Due Payments Blog