Are you a freelancer that’s stumped on how to improve your content marketing to gain better conversions? This is an excellent article that shows you how to improve your content and take it to the next level.
· Post Consistently
Start with a smaller number of posts if you aren’t sure you will be able to maintain quality output. These days, it’s more about expectations and consistency than it is about making a big splash and then tapering off. If your readers and customers know that you will post consistently once a week, and your information will be high-quality, they will be more likely to return. They will even look forward to what you have to say.
· Research Your Topics
Just because you think something is a great idea for your content marketing strategy doesn’t mean that it is. Instead, research your topics. There are plenty of tools out there that can help you analyze results of different topics. You can even figure out which are likely to do well using keywords or URL. Research to make sure that your chosen topics are going to convert well with your audience before you commit.
· Take Advantage of A/B Testing
It can be a little tedious to use A/B testing with your content. However, effective content marketing includes keeping metrics on what works and what doesn’t. Pay attention to things like short articles and long articles, which headlines seem to do better, and which topics your readership prefer. Compare different efforts so you can refine your topics and approach to become more effective.
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