Fun fact: Most people never see the home page of a website. Usually, the first impression comes from following a social media link and landing on a promoted or otherwise random blog post on your site. This is a great article that not only gives you the importance of adding your opt-in after blog posts, it also includes a handy ‘how to’ guide complete with screenshots.

Signing up for your email list is a natural next step, and people are more likely to take that step if you make it clear and easy for them. From there, you can send them through a welcome sequence that builds trust and brings them back to your website for more. Without that next step, the reader is at a dead end, and they may simply close the tab and forget your site after they go through the ten other tabs they have open.

In this tutorial, we’re going to use the free PopupAlly plugin.

Go to Plugins > Add New and search for PopupAlly. Then install and activate.

The free version allows you to add two opt-ins to your site, and you can choose from a popup or embedded forms before or after your posts or at the bottom of your site. The Pro version allows you to add unlimited opt-ins anywhere on your site and gives you more control over the look and feel of your opt-in.

Read the entire article here: Freelance to Freedom Project