Unfortunately for freelancers, during the summer months business is much slower than the rest of the year. This is an excellent article that offers great tips on how to get business through the door AND make the most of your time during the summer to setup your success when things pick back up.
Clients have put things on hold until they return to work, or they aren’t launching anything while the kids are home from school. Great for them, not so great for your bank account.
It can be tempting to use this down time as an excuse to take the summer off and spend your afternoons at the beach. But if you’re not at that point in your business, it’s time to roll up your sleeves and make a plan.
Here are some suggestions on how to spend the summer slowdown.
When you need money quick
OFFER A SUMMER DEAL
Create a flash sale or summer deal to entice people to buy now. You can do this in a few ways:
- Bundle 2 or more of your services or products together. For example, bundle your design services to create a super package, or include your course or ebook when they buy a service.
- Add a bonus to your usual package. For example, get 10 extra social media images for free with the purchase of 1 month of content creation, or throw in a bonus coaching session with you.
- Offer a discounted price. If you go this route, be sure to make it very clear what your normal price is so people don’t get the wrong idea about your pricing or value.
Read the rest of the article here: Freelance to Freedom Project