In order to succeed in your freelance business you must think like a marketer. This article offers three ways freelancers can achieve this.

Focus on benefits.

One of the key ways to think like a marketer is to focus on the benefits that you provide to clients. How are you making their lives easier? How do you go the extra mile for them? What extra value can you provide that others can’t?

Everyone has their own unique special sauce, it’s just a matter of uncovering and starting to own it. For example, my secret sauce is that my work often times gets picked up by media outlets. That means there’s a good chance that my writing for them will get picked up (and often times does).

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