If you are a freelancer who struggles with boring or uninteresting content you don’t want to miss this. This is an excellent article that gives you actionable steps and strategy you can use to inspire emotion and response with your content marketing efforts.
An effective content marketing strategy reaches audiences, tells compelling narratives, triggers emotions and leads to action. But let’s face it—as a content marketer, not all of your clients have exciting products or services. Some of them are downright boring. (We won’t tell them you said that.)
So how do you create a content marketing plan that elevates the blah into exciting, vibrant, even viral content. We’ve rounded up some leading strategies you can use to inspire emotion and response—plus we’re sharing a few campaigns that are knocking it out of the park.
Read the rest of the article here: FreshBooks Blog