As a freelancer, public speaking is an excellent way to exude your authority as an industry expert. This is a great article that highlights the benefits to utilizing public speaking and how public speaking can help you grow your freelance business
As I’ve mentioned several times before, you’re going to want to make sure that you become a subject matter expert so that people hire you. Regardless of whether you are running your own business or working for someone else, people like to hire specialists not generalists.
Public speaking is a great way to show your specialization. For example, I have a coaching client who is working on a brand dedicated to grandparents going into business for themselves. She’s gone to local events in her community to talk about the challenges grandparents face when starting a business. She’s ended up winning a startup pitch competition and is starting to make a name for herself in her community.
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