Freelancers tend to be very creative people and, as a result, often come up with several business ideas.

These ideas could be for a new side hustle or they could be for you main freelance business.

Unfortunately, the ideas get more and more complex as time goes on—so much that they become near impossible to implement.

While it’s great to not limit yourself at first, it’s important to always keep simplicity in mind.

The idea is to come up with simple ideas in the beginning and not spend too much time dwelling on them.

Once you narrow your ideas down, then you can really evaluate what’s left and decide if anything is worth going in to more detail for.

For every idea that remains on your list, ask yourself the following questions:

  • Is this idea close to your areas of knowledge and expertise? The more experience you already have with your business idea, the better positioned you’ll be to make it successful and manage competition. Sure, it’s possible that you can start a business in a field or industry that you know nothing about, but you’d need a knowledgeable partner to work with.
  • Are there people/businesses who want or need this idea to exist? Does it help make another person or business’ life better or easier? If you can imagine specific groups or demographics of people or businesses who might be interested in your product or service idea, then this is a good sign that you’ll have customers.
  • Is there competition? Can you think about a handful of small businesses or solo entrepreneurs that provide similar products or service? Some entrepreneurs shy away from business ideas that have been done before. But when a business idea has been executed successfully before, it means that there’s a healthy customer base supporting it. Competition is actually a good sign.”

See the full article at Tuts+.