On average, how many emails do you receive a day? 10? 20? 50?
Whatever your number is, chances are that it is a lot. So much in fact, that you probably skim past a lot of those emails.
Now think about any potential clients you may have. How many emails do you think they receive per day? Probably a lot as well.
With so many emails going around, it’s easy to see how yours could simply be overlooked. That’s why it’s extremely important that you work hard at crafting emails that grab your attention and that clients will actually want to read.
One fantastic way to do that is by educating them.
“Email Goal #1: Educating your clients
If you’re waiting for leads to come in with huge budgets and projects that match your skills perfectly, forget about it. It’s not going to happen.
You have to make educating clients a priority. Ideal clients aren’t born; they’re created by great consultants who teach them. That’s why some people triple their client’s budget while others are stuck giving discounts.
The truth is, if you’re a consultant, any job post or inbound inquiry is a request for your help educating on what the right solution to a problem is.
The most successful consultants get this. Instead of complaining about low budgets, they show clients how working with them is in their best interest.
Instead of discussing the price of open heart surgery they discuss whether the client needs the surgery at all. Questioning whether they even need your service, immediately put a client in a position to fight for what they want.”
See the entire article at Double Your Freelancing.