How many high-paying clients have your been able to land? One? Ten? None?

Regardless of how many you’ve landed in the past, chances are that you definitely want to land a high-paying client in the future.

Clients with bigger budgets usually allow you to work on projects at a much larger scale which means you don’t have to spend as much time searching for smaller work.

On top of that, many of the high-paying clients have reoccurring work so there is definitely opportunity to turn a one-time, high-paying client into a repeat client.

In order to do that though, you need to actually land the client first—which is easier said than done.

Creative Live has written an excellent and intriguing article that could help explain why you’re not landing high-paying clients and what you should do about it.

Hint: It’s not your price.

“Pricing is a notable pain-point for most freelance business owners.

We often don’t openly talk about our prices or let others know what we charge, (even though the vast majority of us are undercharging), which makes it harder for us to run a sustainable business, and places a lot more pressure on regularly closing new clients.

However, the bigger question is if your clients perceptive of this insecurity. You bet.

“Think about what you’re permeating in that first conversation with a potential new client. Because if it’s sleazy, then yes, you will be sleazy. If it’s creepy, yes, you will be creepy. If it’s of no value — ‘I’m not important enough, I’m not good enough,’ — then that’s how you’ll come across. And no matter what you say, everything in your energy will tell a different story.”

Instead of lowering your prices, says Sue, you need to increase your awareness of the message you’re sending to potential clients.”

See the full article at Creative Live.