Case studies can be a fantastic way to attract new clients and exponentially grow your freelance business.

Not only do case studies give current and potential clients an inside look at your process, they also greatly help build your credibility while giving you an advantage over your competitors.

However, writing a successful case study isn’t easy and while many freelancers try to do it, many fail.

So, how do you write a great case study that will actually attract clients instead of driving them away?

Check out this awesome article from Tuts+ that has everything that you need to get started.

Since we’ve pointed out why case studies can be an asset to your business, it might seem like the best idea is to get started on them right now. However, without the proper groundwork, your case study might end up being boring or, worse, might end up repelling potential clients rather than attracting them. Here are the recommended steps that can help you start your first case study on the right path:

The first thing you should do is to find the best candidates you can profile for your first case study. While it’s easier to just pick your latest client and project, there are other things to consider, especially given the amount of work that goes into writing and designing your case study. Think about the following:

Ideally, your case studies will bring you more of the projects you want to do and attract more of the clients you want to work with. For example, if you’re a designer who mostly works with small businesses and wants to start working more with tech startups, it makes sense to profile your more tech-inclined clients and projects. Or, if you provide several services—such as website design, print design, and UX design—and want to start specializing in a single service, it’s best to pick projects that are centered on the service you want to specialize in.”

See the entire article at Tuts+.