Developing a source of passive income is a great way to add security to your freelance business. When those slow months come along, you’ll have something to fall back on until works picks back up.

Many freelancers often create a product that they can passively sell through a website to help generate income every month. However, the challenge often lies in the initial launch of the product.

Enter crowdfunding. Crowdfunding is a fantastic way for freelancers to get the jumpstart they need and get that passive income flowing in.

It’s relatively low-risk for you and those involved and can also be a great way to get your name out there.

However, having a crowdfunding campaign get successfully funded is not an easy task and should not be taken lightly.

One of the most important things that you can do to ensure the success of your campaign is to make it stand out and you can do that by telling an amazing story.

“Tell Your Story, and Do It Well

You just created the world’s smartest air freshener? Cool, nobody cares. Yet.

Where did your idea come from? Were you inspired by the way smells are directly related to memory, and so you translated that to a technology that releases a certain scent at the touch of a button?

People aren’t going to give you any money (and let’s be honest here, that’s your end goal) unless they feel inspired by a great idea. Enlighten your audience. Sell your passion to them with a creative, thorough and heartfelt backstory. Connect with your audience.

If you can’t write, hire someone who can. Proofread, reach out for second and third opinions, make your story sparkle and flow.”

Check out the rest of the post at Creative Live.