When was the lasted time you mailed a letter to someone? A week ago? A month? A year?
I honestly can not remember the last time that I wrote a letter, stuffed it inside an envelope, placed a stamp on it, and dropped it off in my mailbox.
Now, when was the last time you received snail-mail from someone? With the holidays having just passed, it might have been pretty recently.
Stop for a minute and think about how receiving that snail-mail made you feel? If I had to guess, I bet it felt pretty personal. Someone actually took the time to write your address on something and send it to you.
Do you know what? Your clients would probably feel the same way if you sent them some snail-mail.
It’s a great way to stand out from the crowd and show your clients that you really care. Simply put, snail-mail just feels personal—and that’s a good thing.
I’m a big believer in sending personal missives (like thank-you notes and holiday cards) by snail mail. Heartfelt emails have their place, but they’re unlikely to take a place of honor on a desk.
When you send old-school land mail (particularly when it’s well-constructed), you’re signaling that you care enough to reach out personally. You also create a small, physical reminder of your existence – a teeny tiny piece of marketing.
Most people will open mail (or their assistant will) – and that may just be the extra touch needed to get your portfolio considered or land a meeting. At the worst, you’ll have wasted a stamp.”
See the other 2 reasons at Freelancers Union.