Freelancers will work for a large number of clients throughout their careers.
While some of those clients will stick around and continue to provide consistent work for a long time, there are others who will slowly fade away until you don’t receive any new projects from them.
They don’t have to be bad clients to do so and there could several reasons that the work dried up.
That’s why it’s so important to not count them out as there is still a chance to rebuild the relationship and get the work to start coming your way again.
One great and subtle way to do this is through social media.
“2. Make Small Touches on Social Media
Armed with readily available social media profile links, it’s time to start interacting with them.
Don’t open up with a message pitching your services. Instead, make a series of small touches throughout their social media profiles, such as:
- Retweet their original Tweets, especially ones you know they want to be seen
- Hook them up with Instagram likes, and tag other people you follow who may like their post
- Transcend Facebook likes and leave meaningful, engaging comments
- Subscribe to their YouTube channels and leave positive comments
There’s seemingly endless other examples, but you see what I’m getting at. If you interact with their brand in a meaningful way, they’ll notice.
Be careful, don’t be too aggressive about it. If you blow up all of their profiles at once, it might be off-putting. My suggestion is to interact with one of their social media profiles once a day or two.”
Read the rest of the article at Fresh Books.