Do you have a business plan for your freelance business?
For the longest time, I didn’t. Sure, I had goals I wanted to reach and milestones I wanted to hit, but I never had an on-paper business plan.
The reason was I didn’t know if I could write 10 to 20 pages or more about my business.
It’s very common to see large business plans, but that’s extremely difficult for most freelancers to create.
Luckily, you don’t have to write a business plan that looks like a book—it only has to be a couple of pages.
To start, all you need to do is ask one important question.
“What Problem Do You Solve?
Freelancers can do many different things. You can be a freelance artist, a freelance consultant, a freelance writer, designer, producer, filmmaker, wedding planner, photographer – the possibilities are endless.
When people ask us what we do, as freelancers we tend to just say that we are “freelance ____ (insert noun here)”.
But in your business plan, rather than defining what you do, drill down on exactly what problem you solve.
When you flip the “what do you do?” question (I design websites) to “what problem do you solve?” (I help busy eCommerce entrepreneurs to increase their sales through strategic web design) you’re better equipped to actually market your services to those who need them in a more compelling way.
All successful businesses solve a problem for a group of people. So what problem do you solve?”
Read the full post at Freelancers Union.