If you want to run a successful freelance business, then you can not ignore branding.

Branding not only makes you look more professional by having a cohesive and sleek image, that cohesiveness that comes along with it will make yourself and your business more easily recognizable.

However, it’s still important to take into consideration the size of your business.

Chances are, you’re not some Fortune 500 company who needs a 80 page branding book.

You’re a small business that needs strong and efficient branding guidelines that can help you achieve your mission.

So, how to you even begin to come up with those guidelines?

The very first thing you need to do before starting anything else is define your brand.

“How to Create a Brand

1. Define your brand

Before you create your brand you must first define your brand. Clearly define the following to focus your brand:

  • Company mission statement.
  • Characteristics of your company.
  • Characteristics you would like your company to have.
  • Who is our target audience?
  • What are our company goals?”

Read the entire article at Just Creative.