When reaching out to new freelance prospects, it is imperative that you should do everything they possibly can to secure that new business.

If you’re reaching out to them through email, it can be tricky to make sure you’re saying what you want to say, but more importantly, saying it the right way.

The folks over at Millo have put together a great list of 5 crucial phrases that you need to be using if you want to land those new clients—and the first one might surprise you.

“#1: A BIG “thank you”

As an experiment, I reached out to a dozen or so freelancers with an inquiry for a project.

I was amazed that only ONE out of the group actually thanked me for writing in.

Why is it important to thank your prospect?

A few reasons:

1. They took time out of their day to reach out to you. The longer you’re in business, the more you understand this is the biggest hurdle you can possibly overcome – getting people to actually take action.

2. They wrote YOU of all people. Sure, maybe they wrote a few others – but still, something about you caught their eye. Take it as a compliment.

3. It makes people feel good and appreciated. Honestly, this should be reason #1. But best for last, right? 😉”

See the other 4 phrases at Millo.