Building a potential client email list is crucial for all freelancers—but even more so for those just starting out.

Email marketing is a great way to reach potential clients, but getting those clients to sign up can be challenging.

If you have a WordPress site, then the #1 strategy on the list might be just what you need to land some new client.

“#1: Install Sumome

If you haven’t heard of the guys from AppSumo, then you must have been hiding under a digital rock somewhere! These guys are awesome and provide you with tons of daily digital deals, much like Groupon does for everything else. Definitely check them out.

Anyway, back to email list building! The guys at AppSumo have created a plugin for WordPress called Sumome, which, once installed, provides you with a ton of options when it comes to building your client email list.

These are the Sumome options that I use on OFS:

  1. Welcome Mat (which you’ll see when you click on the blog)
  2. Smart Bar (which you see at the top of the website)
  3. Scroll Box (which you’ll see if you are scrolling on the site for a little bit)

All three of these work to offer you guys different things and you can do the same for potential clients, particularly if you’re writing regular blog posts.

You could use the Welcome Mat to offer potential clients a discount in exchange for joining your email list. You could use the Smart Bar to give away something of value to a client in exchange for their email or to point them to another area of your site that they might find of interest.

Use the Scroll Box to get them to join your email list in exchange for a free consultation or offer them something that will help them in their business.

The Sumome plugin is free, although there is a paid version which provides you with even more customisations. Definitely consider checking it out and installing it.”

See the full article at Outsourced Freelancing Success.