How often do you use social media? I’m guessing quite a bit.

You were probably on social media before you came to this blog post.

You know what? Your clients and potential clients use social media too – and they probably use it just as much if not more than you.

Simply put, social media can actually grow your business, but it’s not exactly easy.

If you’re not actively and consciously using social media to grow your business, you could be missing out on a lot of potential clients.

In order to be effective with what you post, you need to identify the right channels that fit your business best.

Deciding Which Channels Are Best.

For every business owner, Sue recommends taking a deep dive into uncovering where your target clients spend the most time online. To do this, you need to have a solid understanding of who exactly your target customers are. Ask your (best) existing customers to fill out a survey, indicating gender, age range, occupation, interests, and which social networks they use most. If you’re still in the beginning phases of your business, take a well-researched best guess at who you see becoming your customer.

Once you have that ideal customer persona solidified, this incredibly detailed guide of user demographics on every major social media channel, is a great starting point for locating the network that best-aligns with your target audience.

Women in the age range of 35-55? Chances are, you’ll find more potential clients by investing your time on Pinterest. Here’s a guide to getting more followers on Pinterest.

Technologically savvy men under 30? My bet would be on leveraging Twitter to engage and drive new audience.”

See the full article at Creative Live.