It’s important that your branding is consistent across the board.
If your freelance business’ website is saying one thing and your social media is saying another, it can be quite confusing for potential and current clients alike.
Luckily, this article from Bidsketch can help you make sure that everything your brand is saying stays consistent.
“Strategies For Marketing Expansion
Expanding your marketing campaigns comes down to more than simply creating content on diffent platforms. Effective marketing expansion also comes down to brainstorming ways to create highly-targeted content.
For example, it’s easy to create content that basically says, “Hey, come check out my latest blog post about this or that!” But if you take this approach, it’s very much like casting a very wide net, hoping to catch as many site visitors as possible.
Why not focus on capturing the right type of site visitors on as many different platforms?
For example, if you’d like to position yourself as a service provider who wants to solve a very specific problem, then discuss the problem in the body of your marketing content. Even a tweet can contain a sentence and a hashtag that attracts the type of site visitors you’re looking for.
Just be sure to market natively for each platform you’re using. This is one of the greatest mistakes that marketers and entrepreneurs make.”
Check out the rest of the article at Bidsketch.