Growing your freelance business takes a lot of hard work.
Along the way, you’ll run into many obstacles that can derail your business.
While some are avoidable, many are not. That’s why it’s important to overcome the biggest obstacles. Sometimes, all it take to do that is trusting your gut.
“Trust Your Gut, But Pay Attention to Business Indicators
Your gut instinct is a great catalyst for growth, but don’t rely on it alone or you may find yourself going down the wrong path. Instead, look to your business reports to assess growth opportunities.
Indicators to consider include:
- Your sales pipeline
- Sales conversion ratios
- Product profitability
- Market trends
Could you repeat success in one market elsewhere? What about expanding your offerings to include services such as installation, support, and so on. Is your product development driving new opportunities in complementary areas? This is where conducting a SWOT analysis can help you weigh up the pros and cons.”
See the rest of the article at FreshBooks.