Successfully and consistently marketing your freelance business is one of the toughest things you will do.
Sure, you could quickly put together a few scheduled social media posts, maybe even send out a newsletter every so often, but how effective would that really be?
Marketing your business and actually seeing a return isn’t something that can be done quickly. It will take time and it will take a lot of effort on your part, but the end results will be more than worth it.
However, the biggest challenge that freelancers face when trying to market their business is finding the time to do it. You can try to work on it a little bit here and a little bit there, but more often than not, you’ll find yourself putting it off or creating content that isn’t at it’s best.
That’s why I love this article from Millo. They will show you how to create a months worth of marketing content in just one day so you can focus on everything else that on your plate.
“First things first: create a plan
There’s no magic bullet for online marketing success. Rarely will clients stumble upon your website and hand over their hard-earned cash before you earn their trust.
Furthermore, the world is creating an endless stream of new trends, tools, and news. It’s important for you to join the mix! Providing new content helps keep your name at the forefront of your prospects’ minds.
Ultimately, a solid marketing plan is all about earning trust. Relevant content through email, blogging and social media establishes you as an expert in your field.
(This is called content marketing, and it’s one of today’s hottest business trends.)”
Read the full article at Millo.