A lot of business use social media. Very few of them use it well.

Along with using the right social media platforms, you need to be able to actively engage your audience and they should want to engage with you.

If you want to be one of the businesses that effectively use social media to land more clients, then you definitely need to check out these tips from FreshBooks.

They have an excellent tips for engaging people on Twitter through a technique that will ad the perfect personal touch that many freelancers should use.

“Twitter: Increase Engagement With Video Replies

Twitter is a crowded place, but I’ve found that reaching out one-on-one is one of the most powerful ways to use the platform. And using videos takes that into a whole new realm.

Use videos to @mention followers, influencers and engagers to help you stand out.

This is similar to the Instagram tip. However, sending @mentions isn’t limited to just the people that follow you. You have the opportunity to reach out to new potential customers and influencers to build a community centered on meaningful interactions.

(And you can do basic things like using this for new followers too.)

Open your camera, record your reply and send it on over. It’s a short process and one that will result in countless benefits. Text replies can still be engaging, but a video reply puts your face directly in front of theirs.”

See the other tips at FreshBooks.