Too often freelancers treat their clients like, well, clients.
While that’s not necessarily a bad thing and there is definitely a place for personal and professional relationships, it’s important to remember that your clients are still people.
It’s crucial that you build successful relationships that go beyond simply providing a service. After completing a project your clients should feel confident in knowing that they picked the right person, they should feel educated, and they should trust you with future projects.
Tuts+ has put together an incredible guide that will help you build better relationships with your clients which will, in turn, grow your business.
“Why You Need People
Your freelancing business needs people to survive. This is true even if you work from home and rarely see anyone on an average workday.
Without clients, you’re not in business. Once you have clients, you need to build healthy relationships with them so they continue working with you. If you run a business, you need clients, prospective clients, and also colleagues.
What Freelancers Say About Relationships
I asked a few experienced freelancers how relationships factor into their business.
Alicia Rades, a specialist in blogging and content marketing, emphasizes the importance of relationships:
As a freelance blogger, I find two types of business relationships to be of the utmost importance: my relationship with my clients, and my relationship with other writers. My clients keep my business going, and I’m happy to say I learn a lot from them. I also find relationships with like-minded business owners to be valuable as these relationships have led to incredible learning opportunities as well as on-going work.
Lauren Tharp has been a freelance writer and editor for over five years. She says:
At its heart, freelance writing is a customer service industry. Without good relationships, you have no business.
Having a relationship with your clients and colleagues doesn’t mean that they’ve suddenly become your best friend. You likely won’t be hanging out with them every weekend. And you certainly don’t want to call them up with the latest gossip about your next-door neighbor.”
Read the full guide at Tuts+.