Finding a solid focus for your marketing strategy can be difficult.

Often times freelancers focus too much on the wrong aspect of marking which can end up costing you time and money.

If you feel that your marketing strategy isn’t exactly on par, it might be time to re-focus.

1.) What is it you do?

Not to sound snarky, but what do you actually do? Put it in the simplest terms; pretend that you’re explaining it to a bright seventh-grader.

Next, define with what kinds of clients you work – or with what kinds of clients do you aspire to work?

Then, answer the following questions:

  • What do you help them do?
  • To what is the bulk of your day devoted?
  • What would you like to spend more of your day doing?

Reducing your work to concise, un-flowery phrases forces you to get back to basics. Marketing needs to be strong and easy to understand, which means using simple, forthright language.

Clever phraseology can come later! First, figure out what exactly you currently do – and what you would like to be doing more.”

Read the other 2 steps at Freelancers Union.