Freelancers need clients in order for your business to stay afloat.

Because of this, it can be easy to look at clients as nothing more than a means to an end.

However, if you develop this mindset, it can be detrimental to your business.

People will pick up on if you’re genuinely interested in building a relationship with them or if you’re just looking for an opportunity to give your pitch.

By looking past the business aspect of finding clients, you can see your business and client list grow.

“The funny thing is though – and this is the part that’s particularly relevant to your own marketing – somehow, by not trying to predict before the fact, “Who’s most valuable to my business?” … I end up with more business:

One of my current clients is a former client who I happened to have coffee with last summer.

Another is an old work colleague of a guy who was in one of my classes two years ago whom I’ve kept in touch with.

A third is my wife’s old boss who’s now working as a solo and whom I’ve gotten together with for lunch and coffee for years.

Interesting, don’t you think? Somehow, by focusing on the relationship aspect of networking – as opposed to just the business goal of “keeping my name in front of people” – I generate more business.”

Read the full post at Freelancers Union.