Discovering what makes your business better than everyone else’s is key if you want to see your freelance career grow.

Often times, you might find yourself thinking about it in terms of physical deliverables or rates.

I can design a logo in a hour. I am priced lower than everybody else.

However, if you want to find a competitive advantage, you need to really look at what makes your business different from everyone else.

What do you do that makes you unique? What can you do that no one else can?

1. How do you do what you do, differently?

At first glance it might seem like you’re not offering a product or services that are too different from the rest of the market. But upon deeper reflection, there are certainly aspects to your business which distinguish yourself from others.

If you’re a life coach and you share the down-and-out moments of your struggle toward success, your message, tone, and philosophy will no doubt resonate with a crowd of people who are not interested in the polished, poised messages your other competitors might sell.

You can create an unfair advantage for your business by focusing on what makes you stand out from the competition, rather than getting tied up in ways in which you are similar. What is your process and how does it compare to others’? Find the areas in which you differ and make sure that potential customers notice.”

Check out the entire post at Creative Live.