Freelancers usually have a million things on their plates at all times so finding ways to simplify your business is often a high priority.
One great area of your business to focus on simplifying is your selling strategies.
A big mistake that freelancers make when trying to sell they services is trying to sell them to everyone.
However, more often than not, you won’t be selling your services to every single person. You’re most likely focusing on a targeted audience.
That’s why it’s extremely important to understand just exactly who you are selling to.
“3. Understand who you’re selling to
In today’s environment, clients are busy, overwhelmed, doing the work of 3 people, and just want stuff to get done. Are you selling to them?
They usually hire freelancers because they either don’t have time to do something, don’t have time to do it well, or don’t know how to do it.
Most managers don’t like feeling burdened with details, and they certainly don’t like feeling dumb. A sure way to make someone confused and defensive is to overwhelm them with details or software or processes that you think are important or make you sound smart/capable.
This is why it’s so important to make sure your business is about using your talents to make your clients’ lives better, not just applying your talent to a project. It’s about you but it’s not about you.”
See the remaining 3 tips at Freelancers Union.