You need to do some sort of marketing if you want to see your freelance business grow and be successful.

However, many freelancers tend to fall short when it comes to effective marketing.

Doing a giveaway is a great way to get your name out, but if you decide to go down this route, then it’s best to do something a little different; something that will really make people remember your giveaway.

Promo Products, Contests, and Giveaways

I think it is safe to assume that most folks love getting cool stuff, especially when it is free. With that in mind, as a freelancer you can use this angle to your advantage by using it as a deadly marketing tool.

Most businesses—freelancing and otherwise—feature some sort of contest, promotion, or giveaway on their website or blog. The reason for this is actually quite simple to comprehend … It is easy, relatively cheap, and effective!

A simple Google search will yield literally hundreds of vendors pushing all sorts of different promotional products. These can run the gamut, ranging from cheap pens and stress balls, to hi-tech gadgets, apparel or free WordPress themes, design resources, etc.

Practically any of these items can be purchased in bulk and customized with a logo, contact information, business info, etc. This makes every single one of these items a powerful little marketing tool.

You can dispense them at will to just about anyone, but they are significantly more effective when received by a targeted audience; in other words, people that would benefit from your services.”

Check out the other 2 effective marketing tactics at Guerrilla Freelancing.