The majority of freelancers all have websites.

The hard part isn’t necessarily getting your website live, it’s using it effectively; and that’s where many freelancers fall short.

You may think that as long as you have some sort of presence on the internet that clients will magically find you and want to hire you right away. Unfortunately, that’s not usually the case.

Let’s say you are getting traffic to your site, though. That’s fantastic! But is that traffic converting? Is it easy for clients to see how you can make their business better?

Bidsketch has put together an amazing article that will help you better understand the difference between a website, and a website that converts visitors into clients.

One great way that you can turn your website into a client magnet is by making sure that it’s incredibly easy for people to understand how you can help them achive their goals.

“2. Make It Simple For People To See How You Can Help Them (Right Away)

First impressions can make or break you… especially online.

Visitors will only give you their attention for a few seconds. If they can’t find what they’re looking for, it won’t take long for them to hit the “back” button on their browsers and find one of your competitors.

This is troubling for a lot of freelancers who do top-quality work but get overlooked for their competitors. Visitors won’t make an effort to sift through complicated navigation menus or multiple web pages to find out what you can do for them.

That’s why it’s crucial for you to make things as easy as you can for them. A great freelance website translates your skills into valuable, tangible benefits for your visitors. It doesn’t leave any doubt as to what you can do for prospective clients.

This can be a challenge, especially if you offer a variety of services or they’re complicated or technical. But do the best you can to distill your services to their most basic, useful elements.”

Check out the full article at Bidsketch.