Creating and maintaining a successful personal brand can have a huge impact on the growth of your freelance business.

Often times though, it’s easy to get overwhelmed with everything that you should be doing in order to build your brand.

That’s why I love this short, 200-word personal branding guide by Fizzle.

One of the questions most freelancers ask is “How do I build my brand?” Fizzle breaks it down to 4 easy steps so that you can take action toward creating your brand today!

HOW DO YOU BUILD A PERSONAL BRAND?

  1. Decide what you want to be known for, and what your brand will stand for.
  2. Do the work necessary to become truly great at something.
  3. Create things and publish content that demonstrate your expertise and reinforce your personal brand.
  4. Build a following on the web and social media.”

See the full post at Fizzle.