Quality clients are a key ingredient for a successful freelance business.
Without clients, you don’t get paid. While it may be necessary to take on every single client who comes your way, having a lineup of high-quality clients will make your life much easier and can grow your business much quicker.
Unfortunately, finding quality clients is not easy. That’s why it’s crucial that you do everything you can to make sure those clients know who you are and what you do.
A fantastic way to do that is to make sure that you have a portfolio, and that you keep it up to date.
“Make sure your portfolio is up-to-date
I know a lot of freelancers think they don’t need a portfolio site, mainly because they feel that their particular skill base doesn’t require it.
I tend to disagree. As a potential client, I like to be able to quickly see what someone has done, so I can get a feel for their work.
That goes for whether the person I’m looking to work with is a virtual assistant, graphic designer, or social media consultant.
It’s important that you at least have something in place before you start applying for jobs on any online sites.
It’s one of the first things clients will ask to see and you should always include a link to your portfolio when putting forward your proposal, even if you have one on the site you’re applying through, like Upwork or Elance where you would set up a portfolio specific to that site.”
See the entire article at Outsourced Freelancing Success.