You’ve just attended a networking event where you met several potential clients and want to follow up with them.

What exactly is the best way to do that, though?

Many people tend to write the same, uninteresting email that doesn’t make them stand out. After all, you want to show these clients why you are their best option.

In order to write a good follow up, you need to make sure to plan ahead.

1. Set the foundation for follow up while you’re talking. Follow up starts when the conversation starts. As you’re talking, be looking for something to say in your follow up. As soon as it hits you, make a note of it on the back of their card. You can find something in common — a topic of interest, whether personal or professional – or listen for what they may need help with. Then, in your follow up, you offer an idea, a contact or some other resource.”

Check out the full article at Tuts+.