Social media has become a huge part of our everyday lives and because of that, freelancers can greatly benefit from building a strong brand presence on it.

That’s a lot easier said than done, though. With so many different platforms of social media, it can be extremely hard to keep up with it all.

Luckily, there are some great apps like Hootsuite that can help you synchronize and schedule your posts on the major social media platforms.

However, the most important thing that you can do if you want to build a strong brand presence on social media is to simply be active.

“2. Be an Active Participant

Being active on social media is hard work, as you will need to look through your various outlets at least daily – preferably more often – to maintain your presence. You also need to think carefully about your profile and complete it as fully as possible, using keywords that concisely describe your areas of interest.

Reply to comments – people really need that interaction and particularly for a freelancer, you need to provide fast feedback to show you’re alert and keen to help. It’s all part of the brand building exercise.

A word of caution: make sure that your responses are polite and professional, whatever your visitors’ comments may be like. One major challenge with social media is that an unhappy customer can make their views known to a very wide audience, and if you can’t respond adequately and in good time it can be very damaging.”

Check out the other 4 tips at Bidsketch.