A few weeks ago I was contacted by someone who was looking for a logo and business card design. As I spoke with them, a few red flags came up so I curiously asked “What is your budget for this project?”
They’re response? “Around $50, but we can go up to $75 if need be.”
I told them what I charged for a logo design and even through the phone, I swear I could hear their jaw drop. I proceeded to explain my process of developing a successful logo that would grow their business and they said “I didn’t realize that much work went into making a logo.”
What’s the point of this story?
You should not feel bad or unworthy for charging the rates that you do.
There are a lot of reasons that your rates are what they are.
The countless amount of hours you’ve put in honing your skills, the time you spend on unpaid tasks such as marketing, and the fact after taxes you actually end up with only about 70% of every dollar you make, are all strong reasons that you charge what you do; not to mention the actual costs of running a business, savings, insurance, and more.
After all of that, it’s no wonder that you need to set your rates where they’re at.
All in all though, many people just do not understand how much work goes on behind the curtain.
“Behind the Curtain
I think entrepreneurs (yes, that’s what you are!) who are new to running a business have a skewed idea of what it takes to create something people want. That’s why they underprice themselves — they think, “What does it cost me to write 500 words? Just a few keystrokes and an hour of my time.”
But there’s so much more that goes into creating something other people want to buy — and that will help, entertain, or inform them.”
See the full article at The Renegade Writer.