Simply put, if freelancers want to make a living, you need clients who can pay your rates.

So you’d think that you should be worried about what potential clients can afford, right?


“What people can afford is entirely subjective. Often when someone says they can’t afford something, what they mean is it’s not a priority for them.”

I tend to look at it like this: I stay busy, too busy at times, but I have my priorities. I used to catch myself saying “I wish I had time for that.” or “I don’t have time to do that.” One day I realized that what I was saying simply wasn’t true. In reality, I did have time to do it, but I chose to do other things instead. It just wasn’t a priority for me.

The same can be said about what a client can “afford.” Most times, they can afford you, but it’s not a priority and that’s okay. You shouldn’t have to compromise your rates.

“other people’s finances are none of my business

Last week, The Renegade Writer wrote a fantastic article about why you shouldn’t feel bad about your freelance rates.

Well, they’ve just written an amazing follow up article that you need to read.

“If your fee is close to what the prospect can afford, and they believe the value you provide will be worth the price, they’ll say Yes. If your fee is a little high for them, they’ll try to negotiate. But if you aren’t even in the ballpark — say you would charge $500 for an article and they were thinking more along the lines of $50 — then you say goodbye. They are not a client for you.”

Be sure to read the entire article at The Renegade Writer.