If you aren’t making it a point to follow up with clients after initial contact, then you could be missing out on a lot of opportunities.

The ’National Sales Executive Association’ says that: 48% of sales people never follow up with a prospect, though 80% of sales are made on the fifth to twelfth contact.

If 80% of all sales are really made on the fifth to twelfth contact, then if you are calling it quits after the first or even second contact, you could be losing a lot of potential clients.

Because of this, it’s important to remain persistent and to not give up.

“Follow ups keep the conversation or interaction going, and they can go on for a long time. Don’t waste the effort of cold contacting some new prospect by letting the dialogue fizzle out.

You must follow up even if you don’t get a response.

This is extremely common for most new prospects you want to connect with, especially via email. A lot of people will not respond on the first, even second, fifth, sixth time you reach out to them.

Some people don’t check all their emails. A lot are distracted. Some people are subconsciously testing you to see whether you truly do persist in getting through to them. I’m serious.

So you need to be persistent.”

See the rest of the article at Red Lemon Club.