Between writing contracts and proposals, keeping track of expenses and earnings, and actually working on projects, freelancers stay extremely busy.

One thing that many freelancers overlook is a strong marketing plan.

The first step to building that plan is defining your business.

Define Your Freelance Business

The first step in building an effective plan for marketing is to know about your business. Define both your clients and your identity as a freelance business. Knowing these two aspects will better help you decide where and how to reach your target clients.

When describing clients, make sure to write down who is your “ideal client”: who exactly do you want to target? Is your client gender-specific? Where are they located geographically or what websites do they frequent online? Does your ideal client have a certain age? What does your client need or want? If your ideal clients are businesses, of course your definition will look a bit different than for consumers.”

Read the full article at Tuts+.