Many of us probably use the same rough outline when writing proposals. It probably goes something like: the project overview, what you’ll be doing, the time and cost, and some jargon about payments.
However, there’s one key factor to writing proposals this way that could be dramatically hurting your business. When writing proposals, many of us make assumptions that the client will actually be able to envision the end result. This can be detrimental because a client is a lot less likely to buy something if they can’t really see it.
By writing an assumption-less proposal, you’ll paint a crystal clear picture of what’s being and what the implications of that will be. This will allow you’re client to visualize the end result, thus making them much more likely to buy.
Double Your Freelancing has some great advice on how you can write assumption-less proposals that will lead to more jobs.
“If you’re trying to sell your clients on working with you by describing the website, the app, or the details of a marketing campaign, you’re assuming that they can put two and two together and, like my wife, be capable of imagining how this project will fit with their business.
By forcing them to mentally telegraph the scope of work you’re proposing to them with what they’re really looking to do, you’re making an assumption — you’re assuming they know how what you’re proposing will benefit their business. And assumptions are almost always wrong or inaccurate.
The answer is to write assumption-less proposals.”
See the rest of the article at Double Your Freelancing.